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http://hdl.handle.net/10609/82565
Title: Rediseño del portal web corporativo de centro tecnológico desde el punto de vista del diseño centrado en el usuario (DCU) y el inbound marketing
Author: Mateo Ágreda, Javier
Director: Giménez Prado, Ferran  
Tutor: Casacuberta Bagó, Judit
Keywords: web development
user-centered design
inbound marketing
Issue Date: 18-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This Final Degree Project aims to generate a new web development methodology that integrates the best of User Centered Design and Inbound Marketing. The purpose is to guarantee a good user experience for visitors to a website and, at the same time, help achieve the digital objectives of the organization. It is intended that this methodology does not remain on a theoretical level, but that it has real application in a real project. That is why the corporate website of the Technological Institute of Aragon (ITAINNOVA) has been chosen as an example of a practical case.
Language: Spanish
URI: http://hdl.handle.net/10609/82565
Appears in Collections:Bachelor thesis, research projects, etc.

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PAC_FINAL_Informe_Autoavaluacio_Mateo_Agreda_Javier.docInforme de evaluación83.5 kBMicrosoft WordView/Open
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