Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/82747
| Title: | Sistema de Inteligencia de Negocios para el análisis de la publicidad en entornos digitales |
| Author: | Fernández Pérez, Keinth |
| Director: | Guitart, Isabel  |
| Tutor: | Amorós Alcaraz, David |
| Abstract: | The present final master's project consists in the design and implementation of a Business Intelligence system that facilitates the acquisition, storage and exploitation of data obtained during the publication of ads on different social media such as Instagram, Facebook or YouTube, analyzing the efficiency in the parameterization of these digital ads. |
| Keywords: | business intelligence digital advertising advertisements |
| Document type: | info:eu-repo/semantics/masterThesis |
| Issue Date: | 11-Jun-2018 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| kfernandezp_TFM062018.pptx | 1,28 MB | Microsoft Powerpoint XML | View/Open | |
| kfernandezpTFM0618memoria.pdf | Memoria del TFM | 3,4 MB | Adobe PDF |  View/Open |
| kfernandezpTFM0618presentación.pdf | Presentación en PDF del TFM | 2,46 MB | Adobe PDF |  View/Open |
Share:
Google Scholar
Microsoft Academic
This item is licensed under a Creative Commons License
