Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/82885
Title: | El màrqueting digital i els influencers |
Author: | Jauregui Echalecu, Jazmín |
Tutor: | Costa Romea, Meritxell |
Abstract: | In this work has been done a study of the evolution of marketing, but deepening in influencer marketing, what are its characteristics and how is the new figure of the influencer. It begins with a brief explanation of the conventional marketing and continues with the adaptation to the digital world in order to focus on the main theme of this work, the influencer marketing. |
Keywords: | influencers influencer marketing digital marketing social networks |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
jjaureguieTFG0618memòria.pdf | Memòria del TFG | 10,5 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License