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http://hdl.handle.net/10609/82927
Title: Conceptualización y diseño web de multiplataforma portfolio
Author: Gómez Rubio, Marisol
Director: Serrano Regol, Iván
Tutor: Vila Òdena, Irma  
Keywords: web design
graphic design
user centered design
branding
usability
portfolio
Issue Date: Mar-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The work is considered from the beginning with the creation of the naming and logo developed in the graphic identity manual on which the elements of the brand image of the platform and prototyping will be based. Through a briefing there is a brief market study that will help establish some of the fundamentals that will make the platform stand out against the competition. The development of the web design of the platform will be based mainly on user-centered design and user experience (UX) through the analysis of surveys to be made to potential customers of the platform. This will serve as the central axis for all the web prototyping of the platform together with the benchmarking, proposed as a study of the competition in relation to information architecture, usability and design of other similar platforms.
Language: Spanish
URI: http://hdl.handle.net/10609/82927
Appears in Collections:Bachelor thesis, research projects, etc.

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