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http://hdl.handle.net/10609/83109
Title: Plan de comunicación con implementación de eco-marketing para la pyme Sello Lagarta
Author: Gómez Cala, Nancy Milena
Tutor: Gil Hernández, Julia
Keywords: communication plan
corporate social responsibility
SMEs
sustainability
Issue Date: 25-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This Master's Final Project establishes the first Corporate Communication Plan created for the industrial design and visual communication organization Sello Lagarta, which has regional coverage in the department of Santander, Colombia. It will have a one-year timeline, budget and general scope, which will also serve as a reference for the future. It includes accompanying its leaders in the process of orderly and effective compilation of the ecological measures and working conditions that the company has been applying and new sustainable development initiatives until the formulation and drafting of what will be its CSR Policy, as well as the bases for its dissemination to its internal and external audiences.
Language: Spanish
URI: http://hdl.handle.net/10609/83109
Appears in Collections:Bachelor thesis, research projects, etc.

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