Please use this identifier to cite or link to this item:

http://hdl.handle.net/10609/83445
Title: Plan de comunicación Münnah Natural Cosmetic
Author: Quintero Lima, Sonia
Director: Lorenzo Sola, Francisco
Keywords: natural organic cosmetics
public relations
communication plan
product communication
Issue Date: 24-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Münnah Natural Cosmetics is a new brand of ecological cosmetics that is launched to the industry in 2017 with the aim of "caring your skin by respecting your health and the environment", as Nuria Téllez, its founder, states in her presentation of this project. It is focused on a consumer that is not only concerned about cosmetics' effectiveness but also about therapeutic properties of varied skin illnesses, the brand offers four basic products that can be also combined in different packs. This company sells its products online through its website, in addition to marketplaces or few platforms like Amazon, meaning that the contact with its customers is basically remote. However, there are few establishments that are starting selling them client-facing as brand's intermediary or in their web sites. Anyways, by the time being, Münnah does not have a Communication Plan so all the activities taken till now related to communication with its publics did not have the expected effect in terms of sales increase and/or brand¿s name diffusion/renown. Based on this, and after analyzing the environmental actors around, as well as its internal precepts (mission, vision, philosophy, values, etc.), we will propose a set of actions for a specific period of time meanwhile the company could start taking more visibility in the cosmetics industry. In the same way, we will review potential conflicts that could impact to the brand, providing some quick guidelines to follow in case a crisis cannot be avoided.
Language: Spanish
URI: http://hdl.handle.net/10609/83445
Appears in Collections:Bachelor thesis, research projects, etc.

Share:
Export:
Files in This Item:
File Description SizeFormat 
squinteroTFM0618memoria.pdfMemoria del TFM644.21 kBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons