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http://hdl.handle.net/10609/83825
Title: "Superaliments", màrqueting o ciència? Recerca de la percepció dels consumidors front els superaliments. Treball d'investigació
Author: Lago Garcia, Maria del Mar
Director: Gamero Lluna, Amparo
Keywords: Mediterranean diet
superfoods
Mediterranean foods
consumer's perceptions
marketing
Issue Date: Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In the present work we survey the perception of the consumers about the superfoods, and whether or not they are a scam by comparing the information at the Internet with contrasted scientific articles. In addition, we measure the knowledge of consumers about mediterranean ingredients, if they are superfoods or not and if the consumers are willing to pay more for these superfoods. We have performed a survey with 286 people of all ages and studies level. We have compared results between ages (young, middle-age and seniors), if they have nutrition studies or if they practice sport usually. As a result of the bibliographic investigation, we have seen that most of the wondrous properties of superfoods have not been demonstrated experimentally, and except in a few cases, more research needs to be performed about the nutritional, healing, or preventing effects of these ingredients. These superfoods are not better than many foods in the Mediterranean diet.
Language: Catalan
URI: http://hdl.handle.net/10609/83825
Appears in Collections:Bachelor thesis, research projects, etc.

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