Please use this identifier to cite or link to this item:

http://hdl.handle.net/10609/84285
Title: Medición de la influencia de usuarios en redes sociales: propuesta SocialEngagement
Author: Lara Navarra, Pablo  
López Borrull, Alexandre
Sánchez Navarro, Jordi  
Yànez Vilanova, Pau
Others: Universitat Oberta de Catalunya. Estudis de Ciències de la Informació i de la Comunicació
Keywords: social networks
SocialEngagement
social media
influence
influencers
measurement
indicators
internet-based business model
Twitter
Facebook
Instagram
ResearchGate
Issue Date: Aug-2018
Publisher: El Profesional de la Información
Citation: Lara-Navarra, P., López-Borrull, A., Sánchez-Navarro, J. & Yànez, P. (2018). Medición de la influencia de usuarios en redes sociales: propuesta SocialEngagement. El profesional de la información, 27(4), 899-908. doi: 10.3145/epi.2018.jul.18
Also see: http://www.elprofesionaldelainformacion.com/contenidos/2018/jul/18.pdf
Abstract: The analysis of data from social media and the measurement of the influence of its users are topics of increasing importance from different points of view, including the academic and the economic. In this paper we propose a reflection towards the creation of comprehensive algorithms for the measurement of influence through the analysis of data generated in the interactions of social media users, as well as the detection of new business models on the Net. To do so, the paper reflects on the concept of influence in social media and the role of information and communication professionals in its measurement and analysis, describes several instruments used to measure influence, and presents the project SocialEngagement, a web platform for the analysis and detection of referents, opinion makers and trends.
Language: Spanish
URI: http://hdl.handle.net/10609/84285
ISSN: 1386-6710
Appears in Collections:Articles cientÍfics
Articles

Share:
Export:
Files in This Item:
File Description SizeFormat 
899-908_Lara_Lopez_Sanchez_Yanez.pdf3.11 MBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons