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Title: Creatividad publicitaria en e-learning : análisis sobre el desarrollo de habilidades creativas mediante el trabajo colaborativo en educación online
Author: López Gracia, Pedro Antonio
Director: Romero Velasco, Margarida
Keywords: e-learning
collaborative learning
research project
Issue Date: 19-Jun-2010
Publisher: Universitat Oberta de Catalunya
Abstract: The work that follows, tries to ascertain to what extent learning mediated by information technology and communication can be useful to improve creative skills within the advertising world. Once the aura of mysticism that involves the creative process is overcome, one of the future educational challenges is to teach problem-solving strategies and depart to changes effectively. Moreover, the integration of new technologies in the teaching-learning is providing teachers more tools to get better results. Similarly, the advertising picture is in the process of evolution after the revolution new technologies have brought. In this scenario of uncertainty, the ability to solve problems and create effective solutions is presented as a key element of success. The following lines will try to draw conclusions about the integration of these disciplines and their implications to improve learning in the future.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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