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Title: Pla de pràctiques sobre comunicació corporativa. Experimentant en comunicació des d'una entitat hospitalària
Author: Peiró Guinó, Mercè
Tutor: Cavero Vázquez, Reyes
Keywords: plan of internships
corporate communication
work practices
Issue Date: Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The transformation of the social model and technology has led to changes in the way we relate and we communicate. Organizations, as individuals have done individually, have become responsible for what, who, when and how they want to communicate. Communication services and their professionals have become important elements for the achievement of the strategic objectives of the organizations. In this scenario, the students of Communication can find in companies and institutions, suitable places to experience what they are learning in the classroom, since, as in any other field of knowledge, to add the theoretical side with the experimentation, It is crucial for the training of future professionals. We have taken a hospital entity as an example of this situation and have asked hospitals in the public hospital network in Catalonia about their involvement and experience in the training of students in communication practices. Based on the results, we propose a plan of practices for students of communication in a hospital that allows to put into practice the knowledge acquired in the university and at the same time facilitate the achievement of professional competencies that promote a future integration of students in the professional market in optimal conditions of preparation.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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