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Title: The public library as seen by the non-users
Other Titles: La biblioteca pública vista por las personas no usuarias
Author: Fernández Ardèvol, Mireia
Ferran Ferrer, Núria  
Fenoll Clarabuch, Carme
Nieto Arroyo, Javier
Others: Universitat Politècnica de Catalunya
Generalitat de Catalunya. Departament de Cultura
Universitat Oberta de Catalunya. Estudis de Ciències de la Informació i de la Comunicació
Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Keywords: user research studies
user experience
user centered design
public libraries
school libraries
Issue Date: May-2018
Publisher: El Profesional de la Información
Citation: Fernández-Ardèvol, M., Ferran-Ferrer, N., Nieto-Arroyo, J. & Fenoll, C. (2018). The public library as seen by the non-users. El profesional de la información, 27(3), 659-670. doi: 10.3145/epi.2018.may.19
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Abstract: The user experience framework (UX) serves to analyze the characteristics, preferences and perceptions of non-users of the public library to inform the (re)design of services. Empirical data come from a representative survey of the Catalan population aged 15 and over. In general terms, libraries and librarians benefit from a positive image, although one third of non-users would have no motivation for visiting a public library (again). Most are ex-users (81%) who had visited a public library but not in the last year. Individuals seem to stop using the public library when they end their educational period, with disengagement affecting more men than women. Never-users (19%) stand out among older individuals and lower educational levels. Results support the idea that different strategies must target ex-users and non-users to attract them (back) to the library as both their profiles and opinions on the public library are different.
Language: Spanish
ISSN: 1386-6710MIAR
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