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Title: Pla de comunicació interna per a l'oficina de Londres d'una empresa d'educació financera
Author: Kearns Torredemer, Núria
Director: Coll Rubio, Patricia
Tutor: Palencia-Lefler Ors, Manel
Keywords: internal communications
corporate communications
communications plan
internal communications plan
communication strategy
internal communications audit
Issue Date: 23-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This project presents an Internal Communications Plan for the London office of a financial education company (The Company) that offers property-investing courses. This is the first formal Internal Communications (IC) strategy in the 25 years of the organisation¿s history. This project exemplifies how IC serves to achieve more goals than mere information. The proposed programme of actions seeks to meet the need for information, as well as promote a better work environment, strengthen the company culture, and increase employee performance. In the initial investigation phase, through interviews, active observation, document analysis and surveys, an Internal Communication Audit is carried out to detect the main communicative needs and the most relevant issues. Having conducted a comparative, theoretical study of audit models, the questions from the survey of the International Communication Association have been adapted.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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