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Title: Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects
Author: Rodríguez Ardura, Inma
Meseguer Artola, Antoni  
Others: Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
Keywords: OSL
social networking site
structural equation modelling
Issue Date: 15-Aug-2018
Publisher: Information Technology and People
Citation: Rodríguez-Ardura, I. & Meseguer-Artola, A. (2018) . Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects. Information Technology & People. doi: 10.1108/ITP-10-2017-0358
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Abstract: Purpose: Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users' engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach: This paper theoretically and empirically analyses m-Facebook users' immersive experiences, along with their affective and behavioural effects. Findings: The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user's optimum stimulation level has on them. Originality/value: The investigation offers a foundation for understanding users' immersive experiences on m-Facebook, and informs practitioners who aim to enhance users' engagement with, attitude towards, and continued use of m-Facebook content.
Language: English
ISSN: 0959-3845
Appears in Collections:Articles

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