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Title: Disseny i desenvolupament de la botiga online del Celler d'en Marc
Author: Casellas Cubiña, Joan
Director: Córcoles Briongos, César Pablo  
Tutor: Alcubierre Arenillas, David
Keywords: usability
web design
Catalonia wines
online store
Issue Date: 14-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Celler d'en Marc decided to take a step forward and enter the digital world through an online store to bring its wine brand called Lalut to a larger number of customers than it had until then. Certainly, the constant meetings with the client helped us to specify what we wanted to do and to follow a common thread towards the defined objectives. In addition, a user-centered design (DCU) was followed at all times and the technical aspects as required programs required in each stage of the project were applied. Finally, a user test was performed to verify a satisfactory experience on the part of the users. Finally, it was managed to eliminate geographical barriers, generate new business opportunities and achieve an increase in sales. So, not only were the expected results but also an optimistic view of faces of the future of the brand.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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PAC_FINAL_mem_CasellasCubin¿a_Joan.docx23.67 MBMicrosoft Word XMLView/Open
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jcasellascuTFG0119memoria.pdfMemoria en PDF del TFG20.77 MBAdobe PDFView/Open
jcasellascuTFG0119presentació.pdfPresentación en PDF del TFG3.54 MBAdobe PDFView/Open

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