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Title: Evolución de la comunicación corporativa del Ayuntamiento de Elche con las redes sociales y Facebook Live
Author: Muñoz Climent, Francisco Javier
Director: Martorell Fernández, Sandra
Keywords: corporative communication
social networks
Facebook Live
Issue Date: 23-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In this document, we will analyze the change of paradigm in the corporative communication what it is meaning the new way of communicating, more straightforward, without intermediaries and narrating what it is happening, as the speaker wants to be told, in this case, Elche City Council through its Facebook Live.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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