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Title: Rediseño de identidad visual y prototipos web/móvil
Author: Hidalgo Romero, Dani
Director: Vila Òdena, Irma  
Tutor: Báscones Navarro, Pere
Keywords: graphic design
corporate identity
Issue Date: Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This project is based on the redesign of the corporate visual identity of a small independent poetry publishing house: La Garúa Poesía. In these 15 years the editorial has been through different identity changes without maintaining a pattern or a specific basis. With this identity change at the brand, we aim to attract a larger audience and have a better position within the sector. The project consists in the creation of a new brand image, logo redesign, use of colours and typographies, use of sustainable materials and inks as an added value; and the realization of the web / mobile prototypes in order to, in the near future, its development can be carried out.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.


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