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http://hdl.handle.net/10609/89946
Title: Creació d'una marca corporativa per un equip d'eSports
Author: Martínez Arias, Joaquín Daniel
Director: Báscones Navarro, Pere
Tutor: Vila Òdena, Irma  
Keywords: corporate brand
visual identity
Issue Date: 14-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The purpose of this project is to show the steps that should be taken in the case of wanting to professionalize an existing brand. First of all, we will put ourselves in the place of a graphic design agency, which through a briefing an eSports team contact them to professionalize a brand, which is very basic. We will indicate the guidelines that must be followed to carry out the entire corporate image, that is, the creation of an own identity manual for the brand, the design of it, and the realization of others Items that are necessary within an eSports team, such as a sponsored t-shirt or a specific sponsorship dossier. Next we will see how the design task for the new brand is carried out, what resources and the most important aspects to take into account when creating the image. Finally we will get the design of the brand and the identity manual and these must be well defined.
Language: Catalan
URI: http://hdl.handle.net/10609/89946
Appears in Collections:Bachelor thesis, research projects, etc.

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jmartinezariaTFG0119_escut.jpg1.2 MBJPEGView/Open
jmartinezariaTFG0119_prototip_samarreta.jpg10.36 MBJPEGView/Open
jmartinezariaTFG0119memoria.pdfMemoria del TFG2.94 MBAdobe PDFView/Open
jmartinezariaTFG0119manual_identitat.pdfManual d'identitat del TFG3.01 MBAdobe PDFView/Open
jmartinezariaTFG0119dossier.pdfDossier del TFG1.26 MBAdobe PDFView/Open

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