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http://hdl.handle.net/10609/91549
Title: Plan de comunicación "Programa Familias de Acogida" para la Fundación Concepció Juvanteny
Author: Pérez-Cruz Rambla, María Mercedes
Director: Casal Maceiras, Olga
Keywords: voluntarism
corporate communications
childhood
Issue Date: Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Communication Plan to present the Familias de acogida program of the Fundación Concepció Juvanteny. It includes all aspects of a Communication and Public Relations Plan and proposes specific actions linked to its different publics, highlighting the emotional and altruistic aspect of the subject that concerns us. It highlights the conceptual design and production of a "presentation in society" event of the Foundation, in which the participation of media "ambassadors", as well as the protagonists of the project: families and foster children are fundamental. On the other hand, we have designed information days at the headquarters of the groups that are our public, to bring this project to the public and make it a participant.
Language: Spanish
URI: http://hdl.handle.net/10609/91549
Appears in Collections:Bachelor thesis, research projects, etc.

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