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http://hdl.handle.net/10609/9165
Title: Publicidad interactiva
Author: Gómez-Rosado, David
Others: Universitat Oberta de Catalunya
Keywords: publicitat;publicidad;advertising;interactivitat;interactividad;interactivity
Issue Date: 20-Nov-2009
Publisher: Universitat Oberta de Catalunya
Series/Report no.: Mosaic
Also see: http://mosaic.uoc.edu/2009/11/20/publicidad-interactiva/
Abstract: This Mosaic issue has recovered a resource created by David Gómez-Rosado for a workshop on interactive advertising in 2004. Does it make sense to retrieve a five years ago text about advertising on the web? Surprisingly, the answer is, for most issues discussed in the text, a resounding yes, which is the most honest compliment the text of Gómez-Rosado, the issues listed, one after another, are shown today as currently as five years ago.
Language: Spanish
URI: http://hdl.handle.net/10609/9165
ISSN: 1696-3296
Appears in Collections:User guides

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