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http://hdl.handle.net/10609/9165
Title: | Publicidad interactiva |
Author: | Gómez Rosado, David |
Others: | Universitat Oberta de Catalunya |
Abstract: | This Mosaic issue has recovered a resource created by David Gómez-Rosado for a workshop on interactive advertising in 2004. Does it make sense to retrieve a five years ago text about advertising on the web? Surprisingly, the answer is, for most issues discussed in the text, a resounding yes, which is the most honest compliment the text of Gómez-Rosado, the issues listed, one after another, are shown today as currently as five years ago. |
Keywords: | advertising interactivity |
Document type: | info:eu-repo/semantics/other |
Issue Date: | 20-Nov-2009 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | UOC Learning resources Recursos Educativos UOC Abiertos |
Files in This Item:
File | Description | Size | Format | |
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publicidad_interactiva.pdf | 739,3 kB | Adobe PDF | View/Open |
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