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http://hdl.handle.net/10609/92229
Title: Creatividad publicitaria y audiovisual a través de la web: Proyectos de formación aplicada en el seno de la universidad
Other Titles: Advertising and audiovisual creativity athrough the web: Perational training projects within the university
Author: Jiménez Marín, Gloria
Elías Zambrano, Rodrigo
Silva Robles, Carmen
Others: Universidad de Sevilla
Universitat Oberta de Catalunya (UOC)
Keywords: learning
2.0
competence
communication
web
Issue Date: 2012
Publisher: Estudios sobre el Mensaje Periodístico
Citation: Jiménez Marín, G., Elías Zambrano, R. & Silva Robles, C. (2012). Creatividad publicitaria y audiovisual a través de la web: Proyectos de formación aplicada en el seno de la universidad. Estudios sobre el Mensaje Periodístico, 18(SPEC. NOVEMBER), 551-558. doi: 10.5209/rev_ESMP.2012.v18.40934
Also see: http://revistas.ucm.es/index.php/ESMP/article/download/40934/39184
Abstract: We are in a new way of consuming media, with a different technology. This is the internet era of interactive marketing, web 2.0 (almost 3.0), where the union creativity-technology is an inseparable pair. So, for several academic years, has been done in some Andalusian universities a pilot project to create a 2.0 webspaces to create and share ideas in the context of studies of Advertising and P.R. and Audiovisual creativity. Thus, the actual project-based learning, one of the principles of EEES, is the origin of this initiative: the creation of a meeting place for the generation of business ideas within an audiovisual and advertising creativity.
Language: Spanish
URI: http://hdl.handle.net/10609/92229
ISSN: 1988-2696MIAR

1134-1629MIAR
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