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http://hdl.handle.net/10609/92229
Title: Advertising and audiovisual creativity athrough the web: Perational training projects within the university [Creatividad publicitaria y audiovisual a través de la web: Proyectos de formación aplicada en el seno de la universidad]
Author: Jiménez Marín, Gloria
Elías Zambrano, Rodrigo
Silva Robles, Carmen
Issue Date: 2012
Publisher: Estudios sobre el Mensaje Periodístico
Citation: Jiménez Marín, G., Elías Zambrano, R., & Silva Robles, C. (2012). Advertising and audiovisual creativity athrough the web: Perational training projects within the university. [Creatividad publicitaria y audiovisual a través de la web: Proyectos de formación aplicada en el seno de la universidad] Estudios Sobre El Mensaje Periodistico, 18(SPEC. NOVEMBER), 551-558. doi:10.5209/rev_ESMP.2012.v18.4093
Abstract: We are in a new way of consuming media, with a different technology. This is the internet era of interactive marketing, web 2.0 (almost 3.0), where the union creativity-technology is an inseparable pair. So, for several academic years, has been done in some Andalusian universities a pilot project to create a 2.0 webspaces to create and share ideas in the context of studies of Advertising and P.R. and Audiovisual creativity. Thus, the actual project-based learning, one of the principles of EEES, is the origin of this initiative: the creation of a meeting place for the generation of business ideas within an audiovisual and advertising creativity.
Language: English
URI: http://hdl.handle.net/10609/92229
ISSN: 1988-2696
1134-1629
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