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Title: Recuperación y tratamiento de opinión movilizada para el análisis del clima social
Other Titles: Mobilised opinion recovery and analysis for social climate research
Author: Sagarminaga Gutiérrez, Naiara
Canals Parera, Agustí  
Others: Ayuntamiento de Portugalete
Universitat Oberta de Catalunya. Estudis de Ciències de la Informació i de la Comunicació
Keywords: information professional
social climate
mobilised opinion
social media
information retrieval
information processing
Issue Date: 1-Sep-2011
Publisher: Profesional de la Informacion
Citation: Sagarminaga-Gutiérrez, N. & Canals Parera, A. (2011). Recuperación y tratamiento de opinión movilizada para el análisis del clima social. El Profesional de la Información, 20(5), 510-515. doi: 10.3145/epi.2011.sep.04
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Abstract: Mobilised opinion and social media have become a valuable source of information for organisations and individuals in operational and strategic decision making processes, such as marketing campaigns, product monitoring and development, search for new markets or the improvement of customer relations. The emergence of social media monitoring companies has brought a new job market for information professionals, to the extent that this information has to be collected and processed, and new automated monitoring systems have to be developed. This article outlines a process of recovery and treatment of mobilised opinion on the internet as a source for social climate analysis by organisations. The specific characteristics and problems of this type of opinion are highlighted, which points to the need for the participation of human agents in the development of the process.
Language: Spanish
ISSN: 1386-6710MIAR
Appears in Collections:Articles

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