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Title: La retórica al servicio del usuario: estudio de los comentarios de los lectores en Elpaí, y
Author: Pastor Pérez, Lluís  
Martínez Martínez, Sílvia
Others: Universitat Oberta de Catalunya (UOC)
Keywords: rhetoric
digital newspapers
online journalism
Issue Date: Mar-2013
Publisher: El Profesional de la Información
Citation: Pastor, L. & Martínez-Martínez, S. (2013). La retórica al servicio del usuario: estudio de los comentarios de los lectores en las noticias de portada de ElPaí, y El Profesional de la Información, 2(22), 113-121. doi: 10.3145/epi.2013.mar.03
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Abstract: The use of rhetoric as the "art of persuasion" in discourse (Eco, 1974) has been the subject of reflection and study. As applied to informative communication, Gomis (1994) shows how journalism develops and operates its own rhetoric. With the arrival of the Internet and specifically with the opening of public communication to the average citizen, the use of participation as a rhetorical resource gains prominence and at the same time users add the rhetorical uses to their contributions. This article focuses on user comments in the front page of ElPaí, and with two objectives: to detect patterns of participation (in reference to the volume and to the presence of popular topics that generate a greater number of contributions) and to observe the rhetorical uses that are included in the comments of the readers to determine the predominant kind of participation.
Language: Spanish
ISSN: 1386-6710MIAR
Appears in Collections:Articles

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