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Title: Sustainability motivations and practices in small tourism enterprises in European protected areas
Author: Font Aulet, Xavier
Garay Tamajón, Lluís
Jones, Steve
Others: Leeds Beckett University
Universitat Oberta de Catalunya (UOC)
Keywords: business case
social capital
corporate social responsibility
Issue Date: Jan-2014
Publisher: Journal of Cleaner Production
Citation: Font, X., Garay, L. & Jones, S. (2016). Sustainability motivations and practices in small tourism enterprises in European protected areas. Journal of Cleaner Production, 137(), 1439-1448. doi: 10.1016/j.jclepro.2014.01.071
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Abstract: A survey of around 900 tourism enterprises in 57 European protected areas shows that small firms are more involved in taking responsibility for being sustainable than previously expected, including eco-savings related operational practices but also reporting a wide range of social and economic responsibility actions. Two-step cluster analysis was used to group the firms in three groups based on their motivations to be sustainable. Business driven firms implement primarily eco-savings activities and are commercially oriented. Legitimization driven firms respond to perceived stakeholder pressure and report a broad spectrum of activities. Lifestyle and value driven firms report the greatest number of environmental, social and economic activities. No profile has a higher business performance than average. The study has implications for policy programmes promoting sustainability behaviour change based primarily on a business case argument.
Language: English
ISSN: 0959-6526MIAR
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