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http://hdl.handle.net/10609/93063
Title: Understanding sustainability behaviour: the relationship between information acquisition, proactivity and performance
Author: Garay Tamajón, Lluís
Font Aulet, Xavier
Pereira Moliner, Jorge
Others: Universitat Oberta de Catalunya (UOC)
University of Surrey
Universitat d'Alacant
Keywords: sustainability information
absorptive capacity
sustainability motivations
sustainability practices
sustainability performance
small firms
Issue Date: 20-Dec-2016
Publisher: Tourism Management
Citation: Garay, L., Font, X. & Pereira-Moliner, J. (2017). Understanding sustainability behaviour: the relationship between information acquisition, proactivity and performance. Tourism Management, 60(), 418-429. doi: 10.1016/j.tourman.2016.12.017
Also see: http://rua.ua.es/dspace/bitstream/10045/63400/2/2017_Garay_etal_TourMan_preprint.pdf
Abstract: We use the concept of absorptive capacity to better understand the relationship between sustainability information acquisition, proactivity and performance. A quantitative analysis of a survey of 408 tourism enterprises in Catalonia (Spain) shows that: i) growth-oriented motivations are related to communication with industry-related sources, and to individual and informal channels, while lifestyle motivations are related to communication with other stakeholders; ii) sustainability implementation is related to communication with other stakeholders, to the use of collective and formal channels, and to the perceived usefulness of information; and iii) sustainability performance is related to the introduction of environmental and economic practices, to the use of both industry and broader sources of information, and to the perceived usefulness of information. We suggest that sustainability training and education may be more successful in achieving behaviour change when they are adapted to the absorptive capacity and learning styles of their target audiences.
Language: English
URI: http://hdl.handle.net/10609/93063
ISSN: 0261-5177MIAR
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