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Title: Género, Sexualidad y Posfeminismo en 50 Sombras de Grey
Author: Enguix Grau, Begoña
Núñez Mosteo, Francesc  
Keywords: Cultural sex and love models
Issue Date: 1-Feb-2015
Publisher: Aibr, Revista de Antropología Iberoamericana
Citation: Enguix, B. & Núñez Mosteo, F. (2015). Género, Sexualidad y Posfeminismo en 50 Sombras de Grey. AIBR. Revista de Antropología Iberoamericana, 10(1), 50-73. doi: 10.11156/aibr.100104
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Abstract: The Trilogy 50 Shades of Grey is a worldwide best-seller with more than 65 million copies sold in 2012. We base our analysis on E.L. James' trilogy together with the content analysis of the official online forums created by the Spanish publisher. The success of this trilogy is strongly related with the possibility to become a trending topic in these online forums. This circumstance invites to consider the forums as a very powerful information source for the analysis. E.L. James' books are a very well studied combination of conservatism, explicit sex, and transgressive sex ('porn chic', or 'porn for mums'). The attributed meanings to masculinity and femininity are linked to the most conservative meanings, showing stability and playing with elements of instability of the tradition, such as female empowerment and sexualisation, that characterize the postfeminism. The tension between postfeminism and tradition will be the basis of the analysis in this article, which pretends to be an incipient reflection about this editorial phenomenon.
Language: Spanish
ISSN: 1695-9752MIAR

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