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http://hdl.handle.net/10609/94046
Title: Pla estratègic d'una empresa familiar
Author: Manzanares Baudel, Miquel
Tutor: Insa Pascual, Rosaura
Keywords: image
fashion
consolidate
family firm
structure and organisation
operational structuring
professionalization
Issue Date: 3-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The aim of this work is to identify and determine the current situation of the enterprise SEYMA IMPORTACIÓ SLU and to design a strategic plan that ensures the generation of value in the following years to come. SEYMA is A family firm founded by a couple and now incorporating their two children. The organisational structure design by its founders and maintained by their sons has accomplished the key mission to obtain success and to consolidate the business. The owner and founder of the enterprise concentrate the power of decision and administrates in a direct and personal way the resources of the organisation (Barugel 2010) The arrival of the second generation as shareholders added to the important growth in the net amount of sales registered in the past fiscal years (2016/2018) has made obsolete the current model of direction and organisation that cannot control all the activity the enterprise generates. The enterprise develops its activity in the fashion business. A market that is very mature and competitive and with growth prospects relatively plains. In this context, this project defines an operational structuring for a middle term period as a previous step to the professionalization of the management positions. This project analyses the human resources management and incorporates to the current personnel administration a performance evaluation model, a formation and an incentive plan for all the workers. Finally, this project analyses the convenience of the strategy of investment in opening own brand shops as strategy of forward vertical integration. This would allow to absorb part of the trading margin of the shops and also reinforce the image of the brand of the enterprise.
Language: Catalan
URI: http://hdl.handle.net/10609/94046
Appears in Collections:Bachelor thesis, research projects, etc.

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