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http://hdl.handle.net/10609/97286
Title: Modelos de marketing turístico basado en TIC y medios sociales
Author: Ortega Pérez, Miriam Carolina
Director: Báscones Navarro, Pere
Keywords: tourism
social networks
marketing
Issue Date: 17-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The work aims to develop the analysis of the current marketing models applied in the exercise of the tourism business. Starting from the definition of an initial context, as well as the consideration of the socio-economic implications of the activity, a journey will be made throughout its evolution, with special emphasis on the figure of the current digital tourist against the different advertising strategies and of marketing, inevitably forced to adapt to a new technological reality. It will also show the essential role of ICT in this sector, protagonist of the breakdown of all previous communication barriers, and responsible for the reinvention of new paradigms of interaction and interrelation, as well as the conception of unthinkable realities until not long; opening in this way a whole world of current and future opportunities. It will be concluded, after the analysis of several successful cases present in the new platforms, authentic social centers, of commercial transactions, and showcases where extraordinary experiences are difficult to ignore; in a series of final considerations on the perspectives and possibilities that a future not far from this activity brings
Language: Spanish
URI: http://hdl.handle.net/10609/97286
Appears in Collections:Bachelor thesis, research projects, etc.

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