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Title: La comunicació política en l'era de les xarxes socials
Author: Garrido Parés, Víctor
Tutor: Benach Pascual, Ernest
Keywords: ERC
election campaign
social networks
political communication
Issue Date: Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This undergraduate thesis (TFG) pretends to analyse how political communication is structured and developed through the analysis of a concrete example: Esquerra Republicana de Catalunya campaign for the upcoming Local Elections to be held on next May 28, 2019. I have opted fore for this practical case as, currently, I've faced the chance of belonging to ERC Election Campaign Communication Creative team, what will give me a chance to follow the planning, execution and follow-up of this campaign closely.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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