communication plan corporate communication strategic communication fundraising event
Issue Date:
Jun-2019
Publisher:
Universitat Oberta de Catalunya (UOC)
Abstract:
The present final master's work in Corporate Communication, protocol and events degree wants to develop a communication plan in which one of the main actions
would be the organization of a fundraising event. For this, a complete analysis of the theories, authors and works related to the creation of a communication plan has been carried out. Likewise, this theoretical framework includes a study on the
functionalities of a fundaraising event as a strategic communication tool.