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http://hdl.handle.net/10609/98346
Title: Plan de comunicación de la Fundación Soñar Despierto
Author: López Calamonte, Alba
Director: Rubio Calero, Diana
Keywords: communication plan
corporate communication
strategic communication
fundraising event
Issue Date: Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The present final master's work in Corporate Communication, protocol and events degree wants to develop a communication plan in which one of the main actions would be the organization of a fundraising event. For this, a complete analysis of the theories, authors and works related to the creation of a communication plan has been carried out. Likewise, this theoretical framework includes a study on the functionalities of a fundaraising event as a strategic communication tool.
Language: Spanish
URI: http://hdl.handle.net/10609/98346
Appears in Collections:Bachelor thesis, research projects, etc.

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