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http://hdl.handle.net/10609/98506
Title: El problema: fake news. La solución: blockchain
Author: Pavía Martínez, Azarías
Tutor: Creus, Tomás
Keywords: fake news
social networks
marketing and communication
digital advertising
blockchain
Issue Date: 13-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Anyone with internet access can share information. This fact alone converts every information system into an open and vulnerable system. In this way, any journalist - professional or not - can entertain rather than inform. You can share second-hand information without contrast. And if I wanted, I could segment, skew, or manipulate the information for profit and / or defamatory purposes. Journalistic marketing collects large amounts of data that are then analyzed to classify audiences according to their tastes, preferences, habits and behaviors. This study aims to understand the art of fake news: how audiences are segmented, how news is born, how it is manipulated and how it spreads to make it viral. Finally, blockchain technology is presented as a solution that guarantees decentralization, truthfulness of facts and renews the social media business model.
Language: Spanish
URI: http://hdl.handle.net/10609/98506
Appears in Collections:Bachelor thesis, research projects, etc.

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