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Title: Plan de comunicación: Level(s) y la arquitectura sostenible en Madrid y Barcelona
Author: Olivera García, Lucía
Tutor: Silva Robles, Carmen
Keywords: sustainability
institutional communication
public relations
communication plan
Issue Date: 16-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: As recently stated by Eath System Dynamics scientific magazine (2018), the world is nearing a Point of No Return on climate change (which is expected to be reached by 2035). During last decades the world leaders' reaction to climate change hasn't been fast enough and the information about the situation towards the matter lacks on divulgation amongst the publics. These circumstances have reduced the scope of action and available time to take measures in order to stop climate change. However, different world organizations and institutions have started developing actions in order to prevent the planet's environmental sustainability. That is the case of the European Commission, which is determined to change Europe's economic and energetic model and transition towards an environmental sustainable one. This institution has developed different tools in order to prevent climate change. This paper is based on one of those tools: Level(s). Level(s) aim is to help promote sustainable building. In order to assure Level(s) success it is necessary to spread the news about its existence, use's benefits and advantages. In order to do so, this paper aims to develop a structured communication plan based on three core concepts: Public Relations, Environmental Communication and Institutional Communication. Due to the wide geographic, politic and professional ranges that Level(s) covers, this project will be limited to its divulgation amongst architects and housing designers in Madrid and Barcelona.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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