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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2017-12-19
Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Martínez-Ruiz, María Pilar
;
GÓMEZ-SUÁREZ, MÓNICA
;
Jiménez-Zarco, Ana Isabel
;
izquierdo-yusta, alicia
2020-02-12
Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario
Martínez-Ruiz, María Pilar
;
GÓMEZ-SUÁREZ, MÓNICA
;
Jiménez-Zarco, Ana Isabel
;
izquierdo-yusta, alicia