Browsing by Author
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
2021-01-02 | Determinants of customer experience in e-services: the case of online universities | izquierdo-yusta, alicia; Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; González-González, Inés |
2017-12-19 | Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 | Martínez-Ruiz, María Pilar; Gómez-Suárez, Mónica; Jiménez-Zarco, Ana Isabel; izquierdo-yusta, alicia |
2020-02-12 | Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario | Martínez-Ruiz, María Pilar; Gómez-Suárez, Mónica; Jiménez-Zarco, Ana Isabel; izquierdo-yusta, alicia |