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Repositori Institucional (O2)
Browsing by Subject escala de medida de la experiencia
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2022-04-27
The role of brand experience on customer experience: An analysis of business success in the mobile gaming industry. A study of the relevance of brand experience in the customer experience for the business success of a product/service in the mobile gaming industry
Carbonell Dolz, Oscar
;
Serradell-Lopez, Enric
;
Jiménez-Zarco, Ana Isabel