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Issue DateTitleAuthor(s)
2020-08-07A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and ageRodríguez Ardura, Inma; Meseguer Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2020-06Academic impact and perceived value of Wikipedia as a primary learning resource in higher educationMeseguer Artola, Antoni; Rodríguez Ardura, Inma; Ammetller, Gisela; Rimbau-Gilabert, Eva; Universitat Oberta de Catalunya (UOC)
2007An integrated model of adoption and development of e-commerce in companiesVilaseca-Requena, Jordi; Torrent-Sellens, Joan; Meseguer Artola, Antoni; Rodríguez Ardura, Inma; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-01-02Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imageryRodríguez Ardura, Inma; Martínez López, Francisco José
2008Broadening the CRM domain of application to higher educational (e-learning) environmentsDaradoumis, Thanasis; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez López, Francisco José; Rodríguez Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2011-02-01Comercialización y distribución, febrero 2011Gázquez Abad, Juan Carlos; Jiménez Guerrero, José Felipe; Sanchez-Costa Larraburu, Dídac; Rodríguez Ardura, Inma; López Parada, José; Universitat Oberta de Catalunya; Morales Pérez, Soledad
2011-07-14Comportament del consumidor i productes de suport a la creació i al creixement d'empreses: una anàlisi empírica de la conducta de l'emprenedor en espais d'incubacióAmmetller, Gisela; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3); Rodríguez Ardura, Inma; Llados-Masllorens, Josep
2008CRM and higher education : developing a monitoring system to improve relationships in e-learning environmentsDaradoumis, Thanasis; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez López, Francisco José; Rodríguez Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2018-02Direcció de màrqueting, febrer 2018Rodríguez Ardura, Inma; Maraver Tarifa, Guillermo; Jiménez-Zarco, Ana Isabel; Martínez Argüelles, María Jesús; Ammetller, Gisela
2013-09Direcció publicitària, setembre 2013Rodríguez Ardura, Inma; Universitat Oberta de Catalunya; Pacheco Bernal, Maria Carmen
2013-09Dirección publicitaria, septiembre 2013Rodríguez Ardura, Inma; Universitat Oberta de Catalunya; Pacheco Bernal, Maria Carmen
2015-12-01E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flowRodríguez Ardura, Inma; Meseguer Artola, Antoni
2020-05Editorial: How to prevent, detect and control common method variance in electronic commerce researchRodríguez Ardura, Inma; Meseguer Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2008-09El comercio electrónico en perspectiva: dinámica y desencadenantesRodríguez Ardura, Inma; Meseguer Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2014-12-02Entrepreneurial decisions: insights into the use of support services for new business creationAmmetller, Gisela; Rodríguez Ardura, Inma; Llados-Masllorens, Josep
2008Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domainDaradoumis, Thanasis; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez López, Francisco José; Rodríguez Ardura, Inma; XHAFA, FATOS
2008Exploring new criteria to design materials for online educationRodríguez Ardura, Inma; Ammetller, Gisela; Pacheco Bernal, Maria Carmen; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economyRodríguez Ardura, Inma; Meseguer Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2018-12-27Flow experiences in personalised e-learning environments and the role of gender and academic performanceMeseguer Artola, Antoni; Rodríguez Ardura, Inma; Universitat Oberta de Catalunya (UOC)
2016-06-29Flow in e-learning: what drives it and why it mattersMeseguer Artola, Antoni; Rodríguez Ardura, Inma