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Title: Investigación de técnicas de crecimiento orgánico de comunidades en Instagram a través de estrategias de growth hacking
Author: Medel Vivas, Laura
Tutor: Freire Sánchez, Alfonso
Keywords: growth hacking
social networks
organic growth
Issue Date: Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The growth of Instagram in recent years has made this social network a key element of social media strategies in many sectors. The design of this social network, which enhances the audiovisual over written content, opens up a world of opportunities for brands with a channel that, in many cases, is closer than other types of networks. In these terms, growing a community on Instagram is a challenge that many social media professionals face. Through the following research work, we intend to analyze what type of action is most effective in growing a community on Instagram. Applying the growth hacking methodology, it is intended to create a series of experiments that allow answering the question: what actions have the greatest impact on the growth of followers in this network? Through the use of a sample profile, with a gastronomic theme, different experiments have been carried out that prove the impact of the performance of certain actions in terms of growth. The results of a quantitative investigation are intended to provide a series of guidelines that help a social media professional to face a growth strategy of this type of communities.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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