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Title: Creación de marca para editoriales independientes de género. El camino del héroe para destacar en Twitter mediante técnicas de las relaciones públicas
Author: Campos Moreno, Carla
Tutor: Fernández Cuesta, Jordi
Abstract: In a market oversupplied by authors, titles and publishing companies, the greater challenge for Spanish independent publishers of Fantasy, Science fiction and Terror is to be noticed by the public, and to create a distinctive brand. In order to achieve this purpose, and taking into account their very limited financial and human resourves, these publishers must find ways to generate a community that recognizes them, looks forzard to and promotes their releases
Keywords: public relations techniques
communication in the publishing world
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 13-Jun-2019
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Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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