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Title: El pes de la comunicació dels polítics en la decisió de vot dels ciutadans
Author: Cepeda Molero, Anna
Creus, Amalia Susana  
Benach Pascual, Ernest
Abstract: This work has conceived and developed into a tumultuous period in the political sphere. Starting from general election debates in traditional media, as TV, it is expecting to show how the candidate's figures are classified, which often takes the citizens to decide in front of the ballot box. In this process it is frequent to dodge the importance of the vote decision, abstention or protest vote. From the observation in the classical era, of those postulated as the first candidates, here is trying to do a reflection about its evolution until the present moment. Especially, it is proposed to show how the communication policy has become an essential element that, through the dominant media, will inevitably have a direct or indirect impact over each one of us.
Keywords: classical rhetoric
political communication
electoral debates
political candidate
electoral vote
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jan-2020
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Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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