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http://hdl.handle.net/10609/111306
Title: | Relaciones públicas 2.0: cómo gestionar la comunicación corporativa en el entorno digital |
Author: | Aced, Cristina ![]() |
Keywords: | public relations corporate communications communication plan |
Issue Date: | Feb-2013 |
Publisher: | Editorial UOC |
Citation: | Aced, C. (2013). Relaciones públicas 2.0: cómo gestionar la comunicación corporativa en el entorno digital. Barcelona, Editorial UOC. ISBN 9788490299951 |
Abstract: | What is not communicated does not exist, or exists only for a few. That is why it is important for organizations to have a public relations strategy to make themselves known. Without neglecting the traditional media, this strategy must take into account the social web, which offers great opportunities for corporate communication. In an entertaining way and with numerous examples, this book analyzes the influence that social media has on the main areas of expertise of public relations, both internally and externally. It also explains how to design an integrated communication plan that includes 1.0 and 2.0. It is a manual for communication professionals, press offices and public relations agencies who are interested in learning how blogs, social networks and the Internet can help them do their job better. |
Language: | Spanish |
URI: | http://hdl.handle.net/10609/111306 |
ISBN: | 9788490299951 |
Appears in Collections: | Libros |
Files in This Item:
File | Description | Size | Format | |
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Relaciones públicas 20.pdf | Relaciones públicas 2.0: cómo gestionar la comunicación corporativa en el entorno digital | 2,32 MB | Adobe PDF | ![]() View/Open |
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