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Title: Les audiències a la televisió
Author: Jauset-Berrocal, Jordi-Angel  
Keywords: audience
people meter
Issue Date: Mar-2008
Publisher: Editorial UOC
Citation: Jauset, J.A. (2008). Las audiencias en la televisión. Barcelona, Editorial UOC. ISBN 9788497887007
Abstract: TV audiences. Audiences have a prominent role on television and radio. They can drop, program or cast unknown series. Measuring audiences is essential. But, ¿How is it done? ¿What appliances are used? ¿In which houses are they placed? This book explains the details of the audience meter with examples and clarifies concepts such as screen share or rating.
Language: Catalan
ISBN: 9788497887007
Appears in Collections:Libros

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