Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/112386
| Title: | El màrqueting |
| Author: | Chias Suriol, Josep |
| Keywords: | marketing market commercialization |
| Issue Date: | Dec-2007 |
| Publisher: | Editorial UOC |
| Citation: | Chias, J. (2007). El màrqueting. Barcelona, Editorial UOC. ISBN 9788497886604 |
| Abstract: | Marketing is the science of exchange. This exchange takes place in the marketplace, consumers who have needs and are willing to meet them through an exchange. This book explains the main parts and gives guidelines for developing marketing plans. |
| Language: | Catalan |
| URI: | http://hdl.handle.net/10609/112386 |
| ISBN: | 9788497886604 |
| Appears in Collections: | Libros |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| El marqueting CAT.pdf | El màrqueting | 396,29 kB | Adobe PDF |  View/Open |
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