Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/118866
Title: Desarrollo de la identidad corporativa del Festival Happy Whale Rock Festival
Author: Rodriguez Perez, Sarah
Bustillo Rando, Laura
Jaimez Fuentes, Alain
Abstract: This Final Degree Project is a corporate brand project that has been created as a fictitious brand. The brand, Happy Whale Rock Festival, is based on the idea of a rock music festival based on the concept of sustainable design, located in the city of Ibiza. From a practical point of view, the whole set of corporate identity for the festival has been developed from the beginning to the final arts, maintaining a neutral, dynamic and young image with the purpose of creating a festival, where music is the means to give visibility to the different realities regarding sustainability and our actions in major events, spreading the theory of sustainable design as a means to improve these events.
Keywords: editorial design
branding
mobile applications
graphic design
sustainable design
corporate identity
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jun-2020
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Appears in Collections:Bachelor thesis, research projects, etc.

Files in This Item:
File Description SizeFormat 
PEC_Final_mem_Sarah_Rodriguez.pdfMemoria del TFG21,02 MBAdobe PDFThumbnail
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Manual de Marca Happy Whale.pdfManual de marca del TFG22,9 MBAdobe PDFThumbnail
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WEB_Happy_Whale.pdfAplicación web74,14 MBAdobe PDFThumbnail
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APP_Happy_Whale.pdfAplicación móvil39,61 MBAdobe PDFThumbnail
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