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http://hdl.handle.net/10609/119026
Title: | Campaña de branding e identidad visual de empresa ambiental |
Author: | Ferrer López, Clement |
Tutor: | Schvarstein Liuboschetz, Sergio |
Others: | Vila, Irma |
Abstract: | The final project presented in this report is related to the creation of an organization, which will inform about tree repopulation actions, and will also manage participatory reforestation actions in medium and small-sized cities that have of wasteland, either due to the absence of natural elements, due to the erosion of nature or due to human devastation itself. The main objective is to create an audiovisual campaign to promote the organization, to explain how is the process to plant a tree, as well as to mobilize the public to participate in this type of collective reforestation actions, this campaign includes the creation of an advertising and poster actions to be included in marquees and muppies. The campaign will be easily adjustable for application in different cities. Additionally, the visual identity of the organization will be created, including everything related to the design of logos, typography, colour management, merchandising, as well as the image of the profiles in social networks and the mock-ups of a website. |
Keywords: | branding visual identity reforestation |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 3-Mar-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
PEC_FINAL_campaña_FerrerLópez_Clemente.mp4 | 181,18 MB | MP4 | View/Open | |
cferrerloTFG0620memoria.pdf | Memoria del TFG | 7,12 MB | Adobe PDF | View/Open |
cferrerloTFG0620presentación.pdf | Presentación del TFG | 2,9 MB | Adobe PDF | View/Open |
cferrerloTFG0620manulestilo.pdf | Manual de estilo del TFG | 2,16 MB | Adobe PDF | View/Open |
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