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Title: La marca personal como herramienta en los procesos de orientación y selección laboral
Author: Oliver Carboneras, Maria
Tutor: Climent Rodríguez, José Antonio  
Keywords: methodological design of intervention
personal image
personal brand
job placement processes
advisory model
competency based work model
Issue Date: Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Currently, a paradigm shift regarding the demands for accessing the labour market is being generated. The focus of attention has been placed on the competences that people possess for adapting themselves to the requirements of the labour market, referring to a certain level of employability. However, this project aims to go one step further by emphasizing people's empowerment. For this purpose, we suggest the insertion of an innovative procedure within the individualized itineraries framework: the creation of the 'Personal Brand' in both the labour orientation and selection processes. The proposed procedure is framed into the methodological design of the Advisory Model and incorporates aspects of the Competency-Based Work Model, thus providing a personal and competence aspect. The objective of this project is to create a procedural proposal to develop the 'Personal Brand' in the transition to the labor market within the individual insertion itineraries. The creation of the 'Personal Brand' is a theoretical project, so the verification of its suitability should be implemented in future experimental projects, in which its functionality could be evaluated.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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