Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/127047
Title: Plan de marketing para una nueva empresa del sector de la alimentación a colectividades
Author: Canabal Fernández, Juan José
Tutor: Iglesias Huix, Mariona
Others: Ammetller Montes, Gisela
Keywords: communities
catering
food
digitization
schools
hospitals
Issue Date: 4-Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This marketing plan breaks down the skills and tactics that a company of this type should develop and how to show the value that this strategy brings to customers in a clear way. It´s clear that the current situation caused by the COVID19 is a great crisis for the sector, but also a huge opportunity for companies to decide to make clear changes in their strategies and also for clients and consumers to understand these changes and adopt them as a tool to sustain and improve their services.
Language: Spanish
URI: http://hdl.handle.net/10609/127047
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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