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Title: Guía para la creación de proyectos transmedia en la industria creativa y cultural emergente en Colombia
Author: Pérez Pérez, Santiago
Tutor: Varona Aramburu, David
Keywords: transmedia
creative and cultural industries
social media
Issue Date: Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In the digital age, transmedia narratives are part of everyday life in the world. As more and more possibilities of creation and interaction with the public have been developed, new frontiers have also been opened to offer experiences and narratives that transcend a medium and that, through technological developments, have been able to impact the relationship of consumers and message producers to offer all users the possibility of becoming "prosumers". This work seeks to establish a practical guide for the elaboration of transmedia products in the emerging cultural and artistic industry, taking into account different theories and practical elements that will allow offering effective tools for the generation of a practical frame of reference.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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