Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/128229
Title: El fomento de la lectura en las comunidades literarias de Instagram
Author: Burger Moya, Teresa Carolina
Tutor: Girbés Aparisi, Joan Carles
Others: Iribarren i Donadeu, Teresa
Keywords: social reading
virtual communities
influencers
social networks
literary recommendations
Instagram
Issue Date: 25-Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Reading, even though it is currently a solitary practice by definition, has always had social components. Thanks to new technologies, this social character of books has become essential in the virtual recommendation and promotion of books. Communities are created online, either on social networks or virtual platforms, that bring together lovers of the same genre or type of literature. Especially for the younger generations, who are, after all, the ones that move the most on the Internet, it is essential to feel part of a community related to them, with the same tastes and hobbies. The Internet manages to give readers a voice, who become content creators on the Internet, promote literature and link readers from all over the world. In this work, reading platforms and social networks will be analyzed, to understand how these communities are created and what social characteristics they contain, and special emphasis will be placed on Instagram and its influencers in the literary sector, as it is the newest social network among the most important and one of which there is less academic information.
Language: Spanish
URI: http://hdl.handle.net/10609/128229
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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