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http://hdl.handle.net/10609/130106
Title: | Racines |
Author: | Beltran Capafons, Marta |
Tutor: | Espriu Fernández, Jordi |
Abstract: | Racines is a family business dedicated to the commercialization of olive oil in two formats: extra virgin orgànic in bulk and extra virgin organic millennial bottled. These products will be sold at a store located in Paris, and are produced by farmers and at mills of Baix Maestrat. Racines' main mission is to satisfy the needs of its potential customers, by responding to market trends, which are strongly linked to the company's main values and give it a competitive advantage. Target consumers contribute to improving the environment and promote a natural and healthy diet because they are aware of the nutritional benefits it provides. Undoubtedly, they seek both the collective and individual benefit through their acts, like Racines. In order to study the economic and financial viability of this business opportunity and satisfy customer's needs, several actions have been taken: a detailed analysis of the environment and the main competitors has been carried out, a business model in line with current trends has been defined, an adequate marketing plan has been drawn up to inform and retain potential customers, an estimate of the key resources and planning of the necessary stages has been made, and finally, a financial plan has been established that has given the opportunity to analyze the chances of success of Racines. Thanks to this in-depth and detailed study, it can be concluded that the business model seems to correspond to the needs of the target audience while obtaining good financial and economic profitability. In addition, according to the estimates made, the project will be viable and will enable self financing for two new stores in Paris within a maximum period of five years. |
Keywords: | ecological olive oil natural healthy quality food environment reuse economic and financial analysis business plan |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 6-Jun-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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mbeltrancapTFG0619memòria.pdf | Memòria del TFG | 1,04 MB | Adobe PDF | View/Open |
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