Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/130587
Title: Plan de marketing de la empresa Martin i Bosch SL
Author: Espin Garcia, Jorge Luis
Tutor: Iglesias Huix, Mariona
Keywords: loyalty
customer satisfaction
loyalty strategies
loyalty program
positioning
marketing plan
Issue Date: Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This Final Project Thesis details the different phases of the Marketing Plan of the company Martin i Bosch S.L., designed to respond to the need to strengthen the positioning achieved by the company through customer loyalty and satisfaction.
Language: Spanish
URI: http://hdl.handle.net/10609/130587
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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