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http://hdl.handle.net/10609/130587
| Title: | Plan de marketing de la empresa Martin i Bosch SL |
| Author: | Espin Garcia, Jorge Luis |
| Tutor: | Iglesias Huix, Mariona |
| Keywords: | loyalty customer satisfaction loyalty strategies loyalty program positioning marketing plan |
| Issue Date: | Jun-2018 |
| Publisher: | Universitat Oberta de Catalunya (UOC) |
| Abstract: | This Final Project Thesis details the different phases of the Marketing Plan of the company Martin i Bosch S.L., designed to respond to the need to strengthen the positioning achieved by the company through customer loyalty and satisfaction. |
| Language: | Spanish |
| URI: | http://hdl.handle.net/10609/130587 |
| Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jespingTFG0618memoria.pdf | Memoria del TFG | 1,26 MB | Adobe PDF |  View/Open |
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